Our story begins in France back in 1964. More than 100,000 dairy farmers decided to come together as a dairy cooperative and start selling their products themselves. Yoplait was born and started producing delicious yogurts full of goodness!
In 1973, Yoplait began to market products in Ireland. From there, we became the leading kids brand, as Petits Filous flew off the supermarket shelves as Mum's and kids' favourite fromage frais. In 1996, we pioneered the iconic tube format with Frubes, which remains a market leading brand.
More recently, we have developed our adult portfolio, bringing delicious, thick Liberté yogurt to the Irish market. We also keep working on our kids portfolio, through the creation of Petits Filous Magic squares, to make Mums and kids happier than ever.
We're not stopping there. We are looking to the future, constantly searching for new ways to bring you goodness through life.